ANZ Take A Walk In New York

Online interactive page takeover

Problem

Encourage people to open an ANZ Frequent Flyer credit card by promoting the benefit of receiving 16,000 bonus Qantas Frequent Flyer points.

Solution

We created a page take over that, when clicked, gave people the experience of walking through New York. This was done using a video that allowed users to use their mouse to click and drag the image and rotate the view a full 360 degrees as it played.

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